Creative Career Coaching to clarify what you want. Recruiter-Informed Strategy to help you get it.
Let’s find what lights you up and design a path that moves you forward with confidence and a plan.
Meet Sam Glatzer, Creative Career Coach
Hi, I’m Sam a former creative recruiter in Advertising, Marketing, Branding and Design turned ICF-certified coach. I co-founded sam&lori a boutique recruitment firm. For my entire career, I have helped people design a path to what’s next.
I work with both leaders navigating change and early-career professionals finding their path.
Together, we get clear on what matters to you — then translate that clarity into a focused, grounded plan you can move forward with.
My approach blends reflective coaching with real-world hiring insight, so progress feels both meaningful and practical.
I’m also the mom of three daughters — and somehow also three cats, three chickens, and one dog.
Where my clients work
You are a Creative Leader or an Experienced Professional
Start here
You are a Current Student, Recent Grad or Early Career.
Start here
How we get there
The MAP Framework:
A Clear Path.
MAP is the framework I use to help people move from feeling stuck to feeling clear and energized about what’s next. Instead of rushing to answers, MAP creates space to understand what lights you up, what fits your strengths and values, and how to move forward with intention.
Mindset
Clarifying passions, identity, interests, and what lights you up.
Adventure
Connecting strengths with skills, Experimenting and designing with real-world roles and environments to discover what excites you.
Path
Turning clarity into reality, strategy, and momentum.
I would be honored to walk that path with you.
The MAP Framework is woven through my 1:1 coaching and programs offering different levels of support depending on where you are.
What they are saying
“If you work in advertising and aren’t talking to Sam, you’re missing out. She’s more like an ad world Yoda. Over the years, Sam has helped me land gigs, but more than that, she’s been a sounding board, a trusted advisor, a source of sharp insight, and someone I’ve leaned on for honest advice when I’ve needed it most. She just gets it—the industry, the people, the nuance. Whether you’re job hunting, navigating a tricky professional moment, or just need a smart take on something, Sam is your career’s secret weapon.”
Steve Fogel Group ECD Ogilvy
"For going on 20 years, Sam has helped me gain clarity, navigate big decisions, and shape the direction of my career. If you're looking for some of the same, I've got three words for you: go see Sam."
Jon Wagner ECD TBWA/Chiat-Day
“Sam and I met and we instantly connected because she was genuine, a great listener, had great taste and always supplied candidates that were a great fit. Sam was genuinely interested in the needs of the agency and also the career trajectory of the candidate. That was her sweet spot and what makes her so good at her job - truly helping the candidate figure out what their best career move is and then helping them land it. Sam is incredibly connected and has excellent judgment in helping people determine their superpower and position their skills to land their dream job. I trust Sam's taste, advice and heart.” implicitly.
Amy Starkman Global Talent Operations Director at Wieden + Kennedy